a culpa é do Kierkegaard

"A traveling circus in Denmark caught fire. The manager thereupon sent the clown, who was already dressed and made up for the performance, into the neighboring village to fetch help, especially as there was a danger that the fire would spread across the fields of dry stubble and engulf the village itself. The clown hurried into the village and requested the inhabitants to come as quickly as possible to the blazing circus and help to put the fire out. But the villagers took the clown's shouts as simply an excellent piece of advertising, meant to attract as many people as possible to the performance; they applauded the clown and laughed till they cried. The clown felt more like weeping than laughing; he tried in vain to get people to be serious, to make it clear to them that this was no stunt, that he was not pretending but was in bitter earnest, that there really was a fire. His supplications only increased the laughter; people thought he was playing his part splendidly-- until finally the fire did engulf the village; it was too late for help, and both circus and village burned to the ground." (Søren Kierkegaard citado por Harvey Cox, The Secular City)